The mark of truly beautiful jewellery lies in the degree of its craftsmanship and the quality of the material. In fact, this is the reason why shopping for high price jewellery in the categories of gold, diamonds and platinum and purchase of high price silver items for the house are done with utmost care. To know whether the store you plan to buy from, either in the online or in the offline market, is the right choice, do ask yourself the following questions.

1. How long has the jewellery store been around? Well-trusted brand names are always the ones that have been in the market for many years. These brands have seen the market through its ups and downs, and you can be assured that this brand will be around for a long time to come. So, if you need to choose between two stores, then it is better to opt for a store that has a long-standing in the market. CMR jewellery has been around for over four decades in the market, and as a company that has seen new brands rise and fall, the company understands what it takes to stay in this versatile market of gold jewellery. Such a stable presence assures that in the future when you wish to exchange your old jewellery for something that’s trending then, your jewellery will fetch you the same amount of value, if not higher.

2. What kind of range does the jewellery store offer? There are varied small boutique stores that may cater jewellery to your requirements. However, when buying gold, do not get carried away by the lower prices and lesser range they may quote and showcase. A smaller store may mean lesser credibility for your purchase. Alternatively, it is better to pay the extra for a bigger and more established brand, for you will be assured of a wide range, quality of materials and trustworthy certifications. Then there are brands like CMR Jewellery that offer a vibrant range, and competitive rates and come with all the price benefits that some small stores offer.

3. How is the workmanship of jewellery that you see around? When visiting a store for gold jewellery, pay close attention to the workmanship of the piece. Ask yourself if the jewellery reflects and bounces light well. Also, check whether the design is unique and well executed. High workmanship also translates to mean better strength of the piece. This means that a complicated piece of jewellery like a waistband or a layered necklace will drape you well, serve you well, not have sharp edges and be comfortable to wear. Also, observe whether the clasps are easy to secure and will remain sturdy while you’re wearing the piece. Look for stores that also offer you handcrafted jewellery options.

4. What kind of designs are available at the store? Is the range of designs limited or extensive? Consider the kind of designs on offer. Many stores specialize in a particular kind of jewellery. This may be workwear, traditional or stone-work. However, well-established stores have a team of designers and can thus cater to a wide age group, right from young to old. You can thus avail a range of designs, right from office wear to party wear, all at one place. From carefully handcrafted complex pieces of jewellery, you will find casual, sleek and smart jewellery to go with western attires and as workwear.

5. Does the store offer any certifications? Certifications and guarantees are of absolute importance when you’re spending money to buy precious gold, silver, platinum and diamond jewellery. Always purchase from a store that will give you certifications for diamonds from a trusted provider such as AGL or IGI. When purchasing gold and platinum, look for hallmark jewellery that brings with it the mark of high quality and authenticity. When purchasing semi-precious stones, ask for certifications on the quality of the stone. This not just assures you that the jewellery uses high-quality materials, but also enables you to get a good rate of exchange if you wish to exchange the jewellery in the future. CMR Jewellery has been a trusted brand name for sophisticated craftsmanship and elegant designs for many years now. Having stood the test of time, this store has served generations of customers and offered them a rich range of designs along with the promise of high quality, trust and workmanship.